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BTN Custom & Licensing Offerings

Business Travel News has been the voice of authority for corporate travel buyers throughout North America for 25 years. BTN publishes 24 issues annually, including 19 newspapers and five Reference/Resource issues. In addition, BTN offers product extensions providing total coverage of the corporate travel industry.
BTNonline.com is the Web site for news and research for businesses that manage travel. BTNOnline provides original daily news updates in a searchable archive that dates back to 1996, and access to BTN's five annual research works.

On- and off-line opportunities include:

  • Create a platform for your users to receive feeds on industry specific content that will increase your traffic, delivered in XML format. All "New by Industry" available for web site and newsletter feeds.
  • Strategic Marketing & Product Partnerships. Industry and segment-specific breaking news, news analysis, industry data, executive interviews and other relevant high-impact industry information will keep your client on your web site and asking for more!
  • Brand Licensing. Use the BTN Brand to attract an industry audience.

Custom Content Licensing Solutions:

  • Access to Industry News, Breaking News and Front Page News in "real time"
  • Access to Key Contact Industry listings
  • Create and deliver targeted custom content, online and/or in print to the right audience in the right context.

Strategic Marketing & Product Partnerships:

  • Promote your product or service to BTNonline .com's audience with integrated programs
  • Create information, media or products that leverage BTN's brand and content

Custom Integrated Programs and Licensing:

  • Integrated marketing programs that leverage all BTN resources to provide critical content for you and your clients. We will evaluate your current needs and present options that work to increase revenue and build your business without straining your resources.

Please contact Diane Driscoll to discuss your customized and licensing content needs and begin a dialogue that will build your business.

Diane Driscoll, Director, Licensing
Nielsen Business Media
770 Broadway, 7th Floor
New York, NY 10003
Phone: 646-654-4677
Email: diane.driscoll@nielsen.com


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